(Challenge)

With a newly established direction, Flying Duck Coffee, a Malaysian-owned local coffee brand approached us with the desire to undergo a complete facelift. Confident in the quality and authenticity of their no-nonsense (non-sugared) coffee, FDC challenged us to highlight that advantage. 

(Approach)

We proposed “No-nonsense Coffee” with its iconic mascot, as a campaign that could speak to Flying Duck Coffee’s authentic coffee in an inspirational way while also serving as a conversational call-to-action around office space.